IRVINE, CA – Kelley Blue Book, www.kbb.com, a provider of new- and used-car information, announced the launch of its monthly “Hot Used-Car Report,” featured in the company’s Blue Book Market Report.
Kelley Blue Book’s Hot Used-Car Report captures monthly used-car retail shopper activity on kbb.com, including a list of the top and bottom movers in the same time period. Results are provided by the Kelley Blue BookMarket Intelligence Team in an effort to help dealers better understand which used vehicles consumers are looking at most each month. Utilizing the information in this report could help dealers better manage used inventory, which could lead to increased profits.
According to the September 2010 report, Minivans experienced the largest decline in share of used-car retail shopper activity, down 15 percent month-over-month. This decline is driven by the 2009 Toyota Sienna, which dropped 31 percent in share. Hybrid SUVs saw the greatest increase in share of used-car retail shopper activity, climbing 20 percent month-over-month, spurred by heightened interest in the Chevrolet Tahoe Hybrid.
“Consumers seem to be realizing that many hybrid SUVs and crossovers are now entering the used-car market, and these used options may provide a better deal than their new-car counterparts,” said Hwei-Lin Oetken, vice president of Market Intelligence for Kelley Blue Book’s kbb.com. “Used-car retail shopping activity on kbb.com also indicates a strong push toward 2008 model-year vehicles, as many of the top vehicles experienced a redesign or launched brand-new for that model year. Dealers should take notice of hybrid SUVs and 2008 model-year vehicles at auction and trade in.”
The monthly Blue Book Market Report explores the state of the automotive industry by analyzing Kelley Blue Book Wholesale Lending Values. The report also discusses developments in residual values on a bi-monthly basis. Each month, the latest Hot Used-Car Report will be featured.
To subscribe to the monthly Blue Book Market Report, e-mail pr@kbb.com. For more information on Kelley Blue Book and the Blue Book Market Report, please visit <www.kbb.com.
