KAR Global Licenses Privacy and Security Training Program for Use by NAAA Auctions
Member auctions will access the training program that helps KAR and its nearly 10,000 employees safeguard the data, information and business interests of their customers.

Tricia Heon, CEO of NAAA, and Peter Kelly, CEO of KAR Global (center) with their respective teams have formed a licensing partnership that allows NAAA member auctions to use the KAR tools that protect customers from security and privacy breaches.
Photo: KAR Global
The National Auto Auction Association (NAAA) and KAR Global (NYSE: KAR) announced Jan. 25 the licensing of KAR’s Privacy Pam privacy and security training program for use by NAAA member auctions.
Through NAAA, all member auctions will receive access to the training program that helps KAR and its nearly 10,000 employees safeguard the data, information and business interests of their OEM, dealer, fleet operator, rental company and financial institution customers.
“As vehicles and our industry continue to evolve digitally, it is more important than ever to give our members the tools they need to keep their auctions — and their customers — safe from security and privacy breaches,” said Tricia Heon, CEO of NAAA, in a news release. “We’re excited to offer these trainings to our membership and give them valuable tools that protect their businesses.”
Curricula topics range from understanding the difference between privacy and security to what personal information is located in a vehicle, as well as international privacy. Trainings are updated and more topics are added as new data privacy and security trends and threats emerge.
“Our digital marketplaces are powered by terabytes of data that help drive our customers’ success," said Michelle Bray, chief privacy officer at KAR Global. "Privacy Pam is just one of the meaningful investments KAR has made over the past several years to advance our data protection capabilities and safeguard our customers. Through working with NAAA to share this training, we are empowering member auctions and our industry as a whole.”
NAAA plans to make the Privacy Pam training available in the coming weeks and will share more information with its membership about the training and how to access it.
KAR Global developed its Privacy Pam program in 2020 and rolled it out for use by all employees enterprise-wide in 2021. The program builds on the successful foundation and legacy of the company’s Safe T. Sam training program, which was developed in 2012 and licensed to NAAA in 2015 for use by member auctions. KAR continues to innovate relevant and meaningful trainings and partner with NAAA to benefit the entire industry.
Background Article: The Evolution of KAR Global's Safety Program
More Auctions

Copart to Acquire ACV in $1.9 Billion Deal
The acquisition would expand Copart beyond its traditional salvage business into dealer-to-dealer wholesale remarketing while adding ACV’s vehicle data, inspection, and valuation technology.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
Used Vehicle Prices Climb Higher As Sales Pace Slows
The higher prices at used retail reflect strong wholesale values earlier in the spring, particularly for older, more affordable vehicles.
Read More →
Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices
Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.
Read More →
Wholesale Used Vehicle Prices Slightly Up In April
The Iranian conflict and rising gas prices inject much uncertainty into the future wholesale used vehicle markets, as higher gas prices soak up spendable income from vehicle buyers.
Read More →
CAR2026 in Two Words: Velocity, Value (Part 1)
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal
Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.
Read More →
TSD Mobility, UVeye Partner On Automated Vehicle Inspections
The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.
Read More →
Auction Sales Kick Off 2026 In High Step
Winter snowstorms and frosty freeze-overs could not slow down the hot vehicle auction action nationwide in January.
Read More →