IRVINE, CA – For the seventh consecutive year, Kelley Blue Book’s www.kbb.com/ maintains its status as the most visited automotive Web site among used-vehicle buyers in J.D. Power and Associates’ 2005 Used AutoShopper.com/ study.
The just-released study finds 55 percent of all Automotive Internet Users (AIUs) buying a used vehicle visit kbb.com prior to purchasing, and kbb.com was cited as “the most useful site visited in their automotive shopping process” more frequently than any other automotive site. Kbb.com attracts nearly as many unique visitors (among actual vehicle buyers) as any other three automotive Web sites combined, according to J.D. Power and Associates’ annual report. In addition to kbb.com’s consistent top position among used-vehicle buyers, J.D. Power and Associates’ 2004 ‘New’ AutoShopper.com study also shows kbb.com as the most visited automotive Web site among new-vehicle buyers for seven years running.
