IronPlanet and Cat Auction Services Set Joint Auction
IronPlanet and Associated Auction Services LLC will hold a live unreserved public auction in Kissimmee, Fla., February 11-13 with more than 1,000 items up for bid.
IronPlanet, an online marketplace for buying and selling used heavy equipment and trucks, and Associated Auction Services LLC, an alliance of Caterpillar and several of its independent Cat dealers, that operates under the name of Cat Auction Services will hold a live unreserved public auction in Kissimmee, Fla., February 11-13 with more than 1,000 items up for bid. All of the equipment will be backed by IronPlanet’s IronClad Assurance buyer protection program, according to the companies.
“We are very excited about working with Cat Auction Services to combine the best of two industry leaders for this joint auction event in Florida,” said Gregory Owens, IronPlanet chairman and CEO. “We’ll have a large and diverse selection of late-model equipment from OEMs, Caterpillar dealers, rental companies and large contractors. All of the equipment will be backed by our exclusive IronClad Assurance, so buyers onsite in Kissimmee can bid with confidence as can our more than one million registered users online from around the world.”
IronPlanet and Cat Auction Services joint auction highlights include:
30+ articulated dump trucks.
50+ backhoe loaders.
15+ cargo trucks.
40+ compact track loaders.
Buyers around the world will also be able to view and bid on the full list of items at IronPlanet’s online marketplace at www.ironplanet.com and at www.catauctions.com.
"The IronPlanet and Cat Auction Services joint event in Kissimmee is going to be an exciting auction and we are thrilled to be a part of it," said Frank Fowler, senior vice president and director of used sales at Ring Power Corporation. "IronPlanet and Cat Auction Services together in one auction will be the largest selection of quality used Cat equipment in Florida, an event not to be missed.”
Equipment will be sold by OEMs, dealers, rental companies and contractors, including:
Blanchard Machinery
BlueLine Rental
Carolina Cat
Carter Machinery
Cat Financial
Caterpillar Inc.
Cleveland Brothers
DeWitt Excavating
Genie
H.O. Penn Machinery
JLG Industries
Kelly Tractor
Louisiana Cat
MacAllister Machinery
Michigan Cat
Milton Cat
Mustang Cat
Neff Rental
Nelson Construction
Newman Tractor
NMC Cat
Phillips & Jordan
Ransome Cat
Ring Power
Sunbelt Rentals
Thompson Tractor
Walker Machinery Co.
Whayne Supply Co.
Yancey Brothers
Ziegler Cat
All of the equipment at auction will be backed by IronPlanet’s IronClad Assurance buyer protection program, which assures them that they have an accurate representation of equipment condition, and certain qualified Cat® equipment will be backed by the Cat Equipment Protection Plan, according to the companies. The auction will also feature a full range of onsite and online support services, including finance and transportation options, among others. The Caterpillar #31 Show Car will also be onsite for public viewing.
IronPlanet and Cat Auction Services announced on Dec. 19, 2014, that they had signed an agreement to merge. The transaction is subject to regulatory approval and other standard closing conditions, and is anticipated to be completed during the first quarter of 2015. The transaction is not subject to the Federal premerger waiting period. This auction is being conducted pursuant to a joint venture agreement, which is independent of the proposed merger.
More Operations

Fleet Sales Hold Steady as Commercial Gains Offset Rental Decline
Commercial and government fleet sales increased through July 2026, offsetting most of the decline in rental volume and leaving combined comparable fleet sales 0.5% above the same period last year.
Read More →
Personnel Update: BrickHouse GPS, PRO-VISION, Auto Driveaway, and Proaction
Check out the latest must-know fleet personnel updates from the last couple of months.
Read More →
What Comes Next for Auto Driveaway?
A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →