WESTCHESTER, IL – Auto salvage auctioneer Insurance Auto Auctions (IAA) has launched a new Vehicle Remarketing Division to better serve the particular needs of institutional sellers and dealers and will work directly with vehicle sellers, ranging from national rental car companies to vehicle financing institutions and local used car dealers. The Vehicle Remarketing Division offers sellers a single point of contact to sell vehicles through IAA’s 151 locations.

“In our analysis, we’ve found that vehicles that have high-mileage, light damage, have been repossessed, are in arbitration, or do not show or sell well in the whole car auction, deliver significantly higher returns from IAA’s salvage auctions,” said division director and car industry veteran Robert Guerrero. “We are focused on those vehicles that simply do not perform well at whole car auctions, but traditionally have not been placed in salvage auctions.”

While the whole car auction requires units that are in top condition to bring top dollar, in a salvage auction, vehicles that have less damage and more salvageable parts deliver better returns for sellers. IAA said its hybrid auction model only further supports higher returns by combining live and Internet auctions. In addition, IAA can offer sellers in the Vehicle Remarketing Division the broadest visibility on every vehicle offer for sale via our Web site and the industry’s strongest buyer base including international buyers from over 100 countries.

“We strive to obtain a wide variety of salvage vehicle types in order to provide the most diverse inventory to our buyers,” said Tom O’Brien, CEO. “Clients such as fleet companies, rental car companies, and financial institutions provide quality vehicles to salvage buyers and ensure they have a wide range of choice at our auctions.”