Vehicle Remarketing Logo

Houston Looks Back Over the Years

TORRANCE, CA - Steve Houston, past president for the International Automotive Remarketers Alliance (IARA) from 2003-2006, nationally recognized remarketing professional specializing in large portfolios from a national perspective, recently left Wells Fargo Dealer Services and has started working independently.

by Staff
May 13, 2011
3 min to read


TORRANCE, CA - Steve Houston, past president for the International Automotive Remarketers Alliance (IARA) from 2003-2006, nationally recognized remarketing professional specializing in large portfolios from a national perspective, recently left Wells Fargo Dealer Services and has started working independently.

As a member of the automotive remarketing industry for more than 10 years, Houston was an integral part of the IARA during his presidency, and helped the Alliance reach new levels, grow active membership, and develop closer relationships with the National Auto Auction Association (NAAA) and auctions.

Ad Loading...

"Steve was the catalyst for bringing industry credibility to the IARA. He was instrumental in establishing the IARA as the Voice of the Remarketing Industry,” said Matt Marks, executive director for the IARA.

The IARA’s Summer Roundtable will be held August 16-18. Bob Lutz has been announced as the keynote speaker, who will discuss his new book Car Guys vs. Bean Counters. More information can be found online at www.iaraonline.org.


Houston is a member of the NAAA Hall of Fame, inducted in 2008 during the Association’s 60th annual convention. Jim DesRochers, NAAA past president, described Houston as “a low key and well-respected leader,” as he made the award presentation. A graduate of the University of Washington, Houston spent more than 20 years in the Seattle area as a partner in a family-owned new car dealership. In 1993, he left the Pacific Northwest to relocate in Southern California where be managed several large dealership groups, including Paulson Automotive Group in Beverly Hills.

Houston “left the retail side of the business in 1999 to pursue the best part of the industry — used cars, the auctions, and remarketing — and worked for WFS/Wachovia starting January of 2001,” said DesRochers, noting that Houston has also served the industry well, working on a number of NAAA committees, helping found IARA and serving as its president.

He was also named the 2007 Consignor of the Year by the Conference of Automotive Remarketing.

Ad Loading...

This year, Houston will be serving as a judge for the World Automobile Auctioneers Championship for the third consecutive year. The event hosts the world’s best automobile auctioneers, ring people, and teams who compete to win the title of “World Champion” and an assortment of prize money, trophies, and championship ring. More information can be found at www.waacnet.net.

“I am honored to participate in the World Auto Auctioneers Championship. This will be the third time I have been a judge in this exciting annual event. It’s important that we recognize the best of the best in auto auctioneering and ring men. This competition encourages excellence on the block and spotlights those who are the very best,” said Houston.

Houston is currently looking to reenter the wholesale auction industry and can be reached at (909) 908-9055 or sjhouston@earthlink.net. His LinkedIn page can be found at www.linkedin.com/pub/stephen-houston/32/818/6a5.

Articles and news items on Houston can be found below:


Topics:Operations

More Operations

an image of yellow iron in a lot
Operationsby StaffAugust 31, 2026

CAS Automotive Launches Remarketing Service for Damaged, Surplus Equipment

Damaged Equipment expands CAS Automotive’s vehicle remarketing model to commercial equipment, targeting fleet operators, insurers, equipment dealers, and rental companies.

Read More →
total fleet sales cumulative Jan to July 2026
Operationsby Chris BrownAugust 10, 2026

Fleet Sales Hold Steady as Commercial Gains Offset Rental Decline

Commercial and government fleet sales increased through July 2026, offsetting most of the decline in rental volume and leaving combined comparable fleet sales 0.5% above the same period last year.

Read More →
personnel update for Automotive Fleet
Operationsby Staff and News ReportsAugust 6, 2026

Personnel Update: BrickHouse GPS, PRO-VISION, Auto Driveaway, and Proaction

Check out the latest must-know fleet personnel updates from the last couple of months.

Read More →
Ad Loading...
Arrival feature app on a map
Operationsby News/Media ReleaseAugust 6, 2026

What Comes Next for Auto Driveaway?

A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.

Read More →
Blue bar graphs showing changes in wholesale used vehicle prices based on vehicle segments.
Auctionsby News/Media ReleaseJuly 9, 2026

Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June

The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.

Read More →
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Fleetby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
Ad Loading...
Bright green electric vehicle plugged into a charger inside a service and reconditioning facility, with additional vehicles lined up in the background.
OperationsJuly 1, 2026

Stop Remarketing Electric Vehicles Like Gas Cars

The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.

Read More →
Graphic featuring the Work Truck logo above the headline "Maximize Asset Value" over a blurred image of white commercial box trucks lined up in a fleet parking area. The graphic accompanies a story about AP Fleet Management's expanded remarketing program for commercial work trucks and fleet vehicles.
Operationsby Lauren FletcherJune 29, 2026

AP Fleet Management Expands Remarketing Program for Commercial Work Trucks

AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.

Read More →
Vertical dark blue graphs showing new and used EV sales
Fleetby News/Media ReleaseJune 16, 2026

Used EVs Strengthen Overall Electric Vehicle Market

The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.

Read More →
Ad Loading...
A double-decker stinger car hauler carries a full load of new white vehicles along an interstate highway.
FleetJune 1, 2026

The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport

Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.

Read More →