RALEIGH, NC – Fundamental Solution, a management and consulting firm that trains dealership personnel to optimize pre-owned vehicle return on investment, will rebrand its company under the name Jay Dyer & Associates.

“Because the pre-owned department continues to be the fastest-growing segment of the automotive industry, demand for return on investment is rising,” said Jay Dyer, founder and president of the company. “We’ve worked hard to establish ourselves as experts and we’re ready to lead the industry in consulting which makes our decision to rebrand all the more appropriate.”

Over his 30-plus years in the industry, Dyer has developed a career in leading trainers of professional used-vehicle management techniques. In addition, he has worked with more than 30,000 dealers and managers from more than 20 countries. The decision to rebrand the company was based on the premise that bringing its founder to the forefront would capitalize on Dyer’s leadership, expertise, and credibility.

The name change will go into effect immediately. The transition will impact the Web site and existing collateral over the next several months. For more information on Jay Dyer & Associates, call (919) 906-4578 or visit www.jaydyerassociates.com.