Vehicle Remarketing Logo

Fleet Sales Fall Slightly While Rental Car Sales Come Back

August figures show sales into rental increased 118% year over year in August and are up 7% compared to the same time period last year.

September 3, 2021
Fleet Sales Fall Slightly While Rental Car Sales Come Back

Fleet Unit Sales – August 2021 Versus August 2020

Graphic: Cox Automotive

2 min to read



In August, 112,069 total fleet units were sold, a 3% month-over-month decrease compared to 115,976 in July and an 11% increase from August 2020 which recorded 101,159 units, Cox Automotive reported Sept. 3 in a news release.

This brings the 2021 year-to-date total combined large rental, commercial, and government purchases of new vehicles to 1.2 million units, a 6% increase from this time in 2020 when 1.1 million units were sold and a 41% decrease from the same time in 2019 when two million units were sold.

Ad Loading...

Sales into large rental, commercial, and government buyers were up 11% year-over-year in August. Sales into rental increased 118% year over year in August and are up 7% compared to the same time period last year. Commercial sales are down 44% year-over-year and are up 17% in 2021. Including an estimate for fleet deliveries into the dealer and manufacturer channel, Cox estimates the remaining retail sales were down 19% year-over-year in August, leading to an estimated retail SAAR of 11.5 million, which was down from 13 million last August and down from August 2019’s 13.8 million rate.

Total new-vehicle sales in August were down 17% year over year with one less selling day compared to last year. Month over month, August new-vehicle sales were down 15%. The August seasonally adjusted annual rate (SAAR) was 13.1 million, which was the lowest sales pace in 15 months and down 14% from last year’s 15.2 million and 23% lower than August 2019’s 17.1 million rate.

Looking at automakers, year-over-year changes in fleet sales differed by manufacturer, ranging from a decline of 20% to an increase of 107%. Toyota saw the largest growth last month with more than 15,000 sales with General Motors seeing a 20% decrease compared to August 2020.



More Fleet

Vertical dark blue graphs showing new and used EV sales
Fleetby News/Media ReleaseJune 16, 2026

Used EVs Strengthen Overall Electric Vehicle Market

The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.

Read More →
Dark blue bar graphs showing percentage gains in average wholesale used vehicle prices

Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices

Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleetby Martin RomjueJune 3, 2026

Commercial Fleet Sales Still Lead Sectors Despite May Mini Dip

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
A double-decker stinger car hauler carries a full load of new white vehicles along an interstate highway.
FleetJune 1, 2026

The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport

Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.

Read More →
Two trucking industry workers talk in front of semi-trucks beside text reading, “The issue isn’t lack of safety technology — it’s lack of alignment.”
FleetMay 12, 2026

How to Speak the Same Language on Fleet Safety

Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.

Read More →
Green and black bar graphs show April 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleetby Martin RomjueMay 5, 2026

Commercial Fleet Sales Show Healthy Gains

So far, the fleet sector is outshining government and rental fleet sales this year as economic growth spurs more business investment.

Read More →
Ad Loading...
A manual, traditional logistics dispatch center versus a futuristic AI-driven illustrative diagram of a future logistics operation.
OperationsMay 1, 2026

The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026

AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those using manual workflows and taking a wait-and-see approach.

Read More →
A man standing in front of transparent tech screen with a the outline of a delivery truck.
TechnologyMay 1, 2026

The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026

AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those that use manual workflows or take a wait-and-see approach.

Read More →
collage of conference speakers
Operationsby Chris BrownApril 30, 2026

CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value

The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.

Read More →
Ad Loading...
Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →