DELRAY BEACH, FL - Laurie Conn has been named chief operating officer for FLD, Inc., a national vehicle remarketing company.

Conn was hired in 1983 and worked her way up through the organization, learning each facet of the industry as she grew with the company. Conn has had hands-on experience in every area of the business and was most recently operations manager for FLD, Inc. Remarketing revolves around knowing the industry, the trends and the hot markets, and Conn plays a major role in keeping track of each.

Conn continues to learn about her profession and advocates others do the same. She recently earned a certification from the International Automotive Remarketers Alliance (IARA) and is on the organization’s education committee. She is also on the board of directors of Advancing Women in Automotive Retail Enterprises (AWARE).