Enterprise Names Bystrom VP of Remarketing Operations
ST. LOUIS, MO - Enterprise Rent-A-Car has named Michael V. Bystrom vice president of remarketing operations-North America.
ST. LOUIS, MO - Enterprise Rent-A-Car has named Michael V. Bystrom vice president of remarketing operations-North America.
In his new role, Bystrom will oversee the remarketing function for the company’s North American operations, including daily rental, fleet management and commercial truck.
“The automotive landscape continues to evolve and have a direct impact on the remarketing industry,” Bystrom said. “At Enterprise, we remain focused on strengthening our existing business partnerships as well as developing new ones to satisfy our customers’ needs.”
Bystrom began his career with Enterprise Rent-A-Car in the company’s daily rental division in Chicago in 1991. Remaining in Chicago, he joined the company’s remarketing team and in 1994 became the remarketing manager of the upstate New York operation in Rochester, NY. In 1997, he was promoted to manage the territory that included the New York metropolitan area, Albany, southern Connecticut, and central/northern New Jersey.
Bystrom moved to Enterprise headquarters in St. Louis as a corporate remarketing manager for the company’s north central operations in 2002. In 2004, he was promoted to assistant vice president of remarketing, overseeing the same north central operations.
Bystrom holds a bachelor’s degree in economics from Illinois State University.
More Operations

FLD Promotes Three Executives in Leadership Changes
FLD has promoted three longtime executives, naming Gary Mott CEO, Richard Mallek president, and Ron Sanders managing partner.
Read More →
CAS Automotive Launches Remarketing Service for Damaged, Surplus Equipment
Damaged Equipment expands CAS Automotive’s vehicle remarketing model to commercial equipment, targeting fleet operators, insurers, equipment dealers, and rental companies.
Read More →
Fleet Sales Hold Steady as Commercial Gains Offset Rental Decline
Commercial and government fleet sales increased through July 2026, offsetting most of the decline in rental volume and leaving combined comparable fleet sales 0.5% above the same period last year.
Read More →
Personnel Update: BrickHouse GPS, PRO-VISION, Auto Driveaway, and Proaction
Check out the latest must-know fleet personnel updates from the last couple of months.
Read More →
What Comes Next for Auto Driveaway?
A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →