Vehicle Remarketing Logo

Edmunds.com Survey Reveals Strong Consumer Interest in Certified Pre-Owned Vehicles

SANTA MONICA, CA – A new survey from Edmunds.com, an online resource for automotive information, shows that consumers are interested in purchasing certified pre-owned (CPO) vehicles when shopping for a new or used car.

by Staff
July 20, 2006
2 min to read


SANTA MONICA, CA – A new survey from Edmunds.com, an online resource for automotive information, shows that consumers are interested in purchasing certified pre-owned (CPO) vehicles when shopping for a new or used car.

Almost 85 percent of respondents said they have considered or would consider purchasing a CPO vehicle, yet 57 percent said they didn't know the difference between a manufacturer and independent certified pre-owned program.

Ad Loading...

"There is an important distinction: a factory-certified vehicle is backed by the manufacturer and provides consumers with the option of servicing their vehicle at any of the franchise's dealerships," explained Edmunds.com Consumer Advice Editor Philip Reed. "We don't recommend dealer-certified cars because they typically offer a much more limited certification and no backing from the manufacturer."

Extended warranties, multipoint vehicle inspection, roadside assistance, and reconditioning are usually included in manufacturer CPO programs. Of the benefits provided by certified programs, almost two-thirds of survey respondents said the warranty is the most important, while nearly 20 percent said a thorough inspection was most important.

The premium for a CPO vehicle varies based on manufacturer and car type, averaging from around $500 for used subcompacts to as much as $3,000 for used premium sports cars. Thirty-one percent of respondents said they would pay up to $500 extra for a certified pre-owned vehicle and 12 percent said they would pay more than $1000 extra for a CPO. Almost one-fourth said they would not pay any additional amount for a CPO vehicle.

Edmunds.com automotive price guide provides consumers with average transaction prices for certified pre-owned vehicles. Edmunds.com True Market Value pricing calculations for CPO vehicles takes into account dealer inspection and reconditioning, dealer cost of certified warranty, and additional benefits provided by each manufacturer including roadside assistance and loaner vehicles.

"Certified sales are up 11 percent over last year and nearly 20 percent among some manufacturers as more consumers realize CPO vehicles provide a level of assurance and peace of mind that is hard to attain when purchasing a non-certified used vehicle," said Alex Rosten, manager of pricing and industry analysis at Edmunds.com. "Because our pricing methodology takes into account the differences in coverage and benefits between each certified pre-owned program, we can provide consumers with the most accurate pricing information available to help them negotiate their CPO purchases."


Topics:Operations

More Operations

Blue bar graphs showing changes in wholesale used vehicle prices based on vehicle segments.
Auctionsby News/Media ReleaseJuly 9, 2026

Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June

The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.

Read More →
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Fleetby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
Bright green electric vehicle plugged into a charger inside a service and reconditioning facility, with additional vehicles lined up in the background.
OperationsJuly 1, 2026

Stop Remarketing Electric Vehicles Like Gas Cars

The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.

Read More →
Ad Loading...
Graphic featuring the Work Truck logo above the headline "Maximize Asset Value" over a blurred image of white commercial box trucks lined up in a fleet parking area. The graphic accompanies a story about AP Fleet Management's expanded remarketing program for commercial work trucks and fleet vehicles.
Operationsby Lauren FletcherJune 29, 2026

AP Fleet Management Expands Remarketing Program for Commercial Work Trucks

AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.

Read More →
Vertical dark blue graphs showing new and used EV sales
Fleetby News/Media ReleaseJune 16, 2026

Used EVs Strengthen Overall Electric Vehicle Market

The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.

Read More →
A double-decker stinger car hauler carries a full load of new white vehicles along an interstate highway.
FleetJune 1, 2026

The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport

Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.

Read More →
Ad Loading...
Image of three award winners at 2026 CAR
Operationsby Faith HowellMay 6, 2026

2026 CAR Awards Celebrate Industry Excellence

CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.

Read More →
A manual, traditional logistics dispatch center versus a futuristic AI-driven illustrative diagram of a future logistics operation.
OperationsMay 1, 2026

The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026

AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those using manual workflows and taking a wait-and-see approach.

Read More →
collage of conference speakers
Operationsby Chris BrownApril 30, 2026

CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value

The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.

Read More →
Ad Loading...
Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →