Vehicle Remarketing Logo

Edmunds.com Says Minivans Have Highest Incentives

SANTA MONICA, CA -- Edmunds.com reports this week that the average automotive manufacturer incentive in the U.S. was $2,483 per vehicle sold in June 2007, up $92, or 3.85 percent, from May 2007, and down $132, or 5.05 percent, from June 2006.

by Staff
July 5, 2007
2 min to read


SANTA MONICA, CA -- Edmunds.com reports this week that the average automotive manufacturer incentive in the U.S. was $2,483 per vehicle sold in June 2007, up $92, or 3.85 percent, from May 2007, and down $132, or 5.05 percent, from June 2006.

Among vehicle segments, minivans had the highest average incentives, $3,900 per vehicle sold, followed by large trucks at $3,864. Sport cars had the lowest average incentives per vehicle sold, $1,038, followed by compact cars at $1,047.

Ad Loading...


Analysis of incentives expenditures as a percentage of average sticker price for each segment shows minivans averaged the highest, 13.8 percent, followed by large cars at 13.2 percent of sticker price. Sport cars averaged the lowest, 3.6 percent, followed by luxury sports cars at 3.8 percent of sticker price.


"The flood of popular crossovers is taking its toll on the minivan segment – minivan incentives are at near record levels," commented Edmunds' AutoObserver.com Senior Editor Michelle Krebs. “It will be interesting to see how the minivan story plays out, with Ford and GM getting out of the market and Chrysler on the eve of introducing its new models.”


According to Edmunds.com, combined incentives spending for domestic manufacturers averaged $3,200 per vehicle sold in June 2007, up from $3,139 in May 2007. From May to June, European automakers decreased incentives spending by $230 to $3,108 per vehicle sold; Japanese automakers increased incentives spending by $163 to $1,484 per vehicle sold; and Korean automakers increased incentives spending by $39 to $1,554 per vehicle sold.


In June, the industry's aggregate incentive spending is estimated to have totaled approximately $3.8 billion, up from $3.7 billion in May. Chrysler, Ford and General Motors spent an aggregate of $2.6 billion, or 67.2 percent of the total; Japanese manufacturers spent $823 million, or 21.4 percent; European manufacturers spent $322 million, or 8.34 percent; and Korean manufacturers spent $119 million, or 3.1 percent.


"Of the ‘Big Six’ automakers, only Honda and Toyota have higher incentives than they did this time last year," stated Jesse Toprak, executive director of industry analysis for Edmunds.com. "The competitiveness of the marketplace seems to be catching up with the Japanese heavyweights.”


Topics:Operations

More Operations

Blue bar graphs showing changes in wholesale used vehicle prices based on vehicle segments.
Auctionsby News/Media ReleaseJuly 9, 2026

Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June

The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.

Read More →
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Fleetby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
A close up of the right front of a red Tesla in front of a blurred cityscape background.
OperationsJuly 1, 2026

Stop Remarketing Electric Vehicles Like Gas Cars

The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.

Read More →
Ad Loading...
Vertical dark blue graphs showing new and used EV sales
Fleetby News/Media ReleaseJune 16, 2026

Used EVs Strengthen Overall Electric Vehicle Market

The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.

Read More →
A double-decker stinger car hauler carries a full load of new white vehicles along an interstate highway.
FleetJune 1, 2026

The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport

Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.

Read More →
Image of three award winners at 2026 CAR
Operationsby Faith HowellMay 6, 2026

2026 CAR Awards Celebrate Industry Excellence

CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.

Read More →
Ad Loading...
A manual, traditional logistics dispatch center versus a futuristic AI-driven illustrative diagram of a future logistics operation.
OperationsMay 1, 2026

The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026

AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those using manual workflows and taking a wait-and-see approach.

Read More →
collage of conference speakers
Operationsby Chris BrownApril 30, 2026

CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value

The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.

Read More →
Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Ad Loading...
Graphic promoting CAR 2026 roundtables featuring headshots of five speakers and topics including Wall Street trends, fleet data, upfits, fair market value, and AI in remarketing.
Operationsby Chris BrownMarch 31, 2026

CAR 2026: Get the Wall Street Update on the Key Players in Remarketing

From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.

Read More →