DealerTrack and Dealer.com Announce Web site and Finance App Integration for Auto Dealers
LAKE SUCCESS, NY – DealerTrack, a provider of on-demand software and data solutions to automotive dealers, and Dealer.com Websystems, a provider of online e-business marketing solutions for the automotive Industry, announced a partnership during the recent annual National Automotive Dealers Association (NADA) convention in Orlando, Fla.
LAKE SUCCESS, NY – DealerTrack, a provider of on-demand software and data solutions to automotive dealers, and Dealer.com Websystems, a provider of online e-business marketing solutions for the automotive Industry, announced a partnership during the recent annual National Automotive Dealers Association (NADA) convention in Orlando, Fla.
DealerTrack's WebsitePlus product allows dealers to easily store and manage credit application data submitted by customers on a dealer's Web site. This capability allows dealers to pre-qualify credit application leads, separating the serious prospects from the "tire kickers."
Expanding on this opportunity, Dealer.com is integrating its own suite of SmartSites dealer Web sites into DealerTrack. With a collection of finance application forms to choose from, dealers using SmartSites will benefit by having their credit application lead data funneled directly to their Dealer.com lead manager as well as into their DealerTrack account for instant processing and management.
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