SPOKANE, WA – DAA and Triad Financial have teamed up to reward dealers with “Triad Trust Bucks.” Dealers who purchased Triad units in February and March can apply their Trust Bucks toward airfare, hotel, and transportation costs as well as vehicle reconditioning. DAA’s highest-volume first-quarter Triad buyer is eligible to receive deluxe overnight accommodations and dinner for two at northern Idaho’s exclusive Coeur d’Alene Resort. In addition, DAA’s top monthly Triad customer will receive a designated parking spot at the auction.
This past month, DAA moved its annual “DAA After Dark” promotion to The Big Easy Concert House in downtown Spokane. Dealers and their guests were treated to a private party featuring a surprise national headliner act March 9. “
DAA’S NASCAR days in April will highlight a personal appearance by Jeff Gordon, winner of the 2005 Daytona 500. Gordon will arrive in Spokane on April 20 to attend a private evening reception for 100 DAA customers. This appearance is presented on behalf of DuPont Performance Coatings, in its 13th year as the primary sponsor of four-time Nascar champion Jeff Gordon and the famous DuPont No. 24 car.
“NASCAR Days is limited to just 100 guests, so we will be holding a ‘DAA Auto Lotto’ promotion in the lanes in the coming weeks,” says Bob McConkey, DAA’s president. “Each time a dealer purchases a vehicle, he or she will get a scratch ticket and will have a chance to win a pass to our exclusive private reception for conversation and photos with Jeff Gordon.”
Dealers who attend the NASCAR Days sale the next day at DAA Northwest will see one of Gordon’s cars on display. They will also be able to try out an official NASCAR simulator car while at the auction. Featured consignors at the sale include GE Remarketing, Arcadia, American Suzuki, DTG, Bank of America, FMCC, Wells Fargo, HAPO Credit Union, and WFS Financial. Following the sale, one DAA Northwest dealer will win two VIP passes, airfare, and deluxe accommodations to NASCAR’s inaugural night race at the Phoenix International Raceway April 23.
