IRVINE, CA - CDMdata, a Kelley Blue Book company, announced its all-new Pre-Owned Classifieds Package for dealers on kbb.com’s The Trusted Marketplace, Kelley Blue Book’s online classifieds section. Available exclusively to CDM customers, the Pre-Owned Classifieds Package places dealership inventory prominently on kbb.com, the No. 1 automotive Web site according to the C.A. Walker Research Solutions, Inc., 2009 Summer Automotive Website Usefulness Study.
Through CDMdata’s Pre-Owned Classifieds Package, dealers can receive phone and e-mail leads directly from in-market shoppers as well as a customizable Storefront on kbb.com to maximize dealer inventory and brand exposure. The Storefront microsite is an extension of the dealership’s sales force and is available to shoppers 24/7. Dealers also receive unique merchandising callouts such as ‘price lowered’ and ‘newly listed’ to differentiate their listings from the competition. Other special classified features include a KBB Digital Window Sticker for each vehicle and the Blue Seal Listing icon. The Blue Seal Listings treatment allows dealers with inventory collected and managed by CDM Dealer Services to have a special notation on their listings, informing car shoppers that the information and photographs contained in the classified listing were gathered directly by CDM Dealer Services, a Kelley Blue Book company.
“Having my inventory on kbb.com is great! My Storefront provides a great extension of my dealership brand on the No. 1 automotive Web site and I get high-quality leads from kbb.com,” said Enamul Islam, director of e-commerce for Keyes Lexus. “Kbb.com is making a powerful impact on our bottom line.”
As part of the product, each listing offers an optional video feature for car shoppers looking for an enhanced view of a vehicle. Videos allow dealers to engage the potential buyer by bringing the vehicle to life.
At an affordable price, the Pre-Owned Classifieds Package automatically sends inventory to kbb.com from AutoOffice up to five times per day, accelerating time to market and giving shoppers the most up-to-date listings. In addition, dealers can access lead reporting within CDMdata’s AutoOffice product.
“This package has all the necessary elements to help dealers achieve greater brand exposure and make an impact in connecting with the consumer,” said Mike Romano, chief operating officer for CDMdata, Inc., and senior vice president of dealer strategy for Kelley Blue Book. “CDMdata customers not only benefit from higher placement on kbb.com, but the ability to leverage the additional trust car shoppers have for Kelley Blue Book Values and the Kelley Blue Book brand.”
For more information about Kelley Blue Book and CDMdata dealer products, services and solutions, call 866-561-3559, or visit www.800bluebook.com.
