CENTREVILLE, VA - Carfax launched the first mobile app dedicated to providing on-the-go dealers with access to Carfax Vehicle History Reports. The 'Carfax for Dealers' app is available for free download to all dealers on the App Store. With an iPhone or other Apple mobile device, dealers can run Carfax Reports using their existing Carfax account to better evaluate used cars anytime, anywhere.

"The free 'Carfax for Dealers' iPhone app is just what our business needed," said Justin Villa, pre-owned sales manager with David McDavid Automotive in Irving, Texas. "We downloaded it the day it came out and already we're saving a ton of time evaluating cars. It's helping us win at auction and evaluate a customer's trade faster. After all, time is money."

Running Carfax Reports is a key component to a dealer's acquisition process. Users start by entering the 17-digit vehicle identification number (VIN) or scanning the vehicle barcode to run the Carfax Report. Any vehicle run through the 'Carfax for Dealers' app is automatically added to the dealer's inventory manager at carfaxonline.com. Carfax Reports are saved for up to 30 days and dealers can mark vehicles they're most interested in as favorites within the app.

"We've always been quick to embrace new technology to help maintain our competitive edge," said Michael Townsend, used sales manager at Townsend Honda in Tuscaloosa, Ala. "When we heard about the new 'Carfax for Dealers' app, we went and got it immediately. The app is fast and makes appraising cars easy. It's my new favorite tool on my phone."

Free access to Carfax Reports is also available through apps from several wireless technology providers. Dealers looking for additional pricing and product integration functionality can visit:

1. AutoRevo (www.autorevo.com)

   
   

2. eCarList TrueTarget (www.ecarlist.com)

   
   

3. VIN Viper (www.vinviper.com)

   
   

4. vAuto (www.vauto.com)

   
   

"Our customers tell us how important immediate access to Carfax Reports is to their success, especially at acquisition," said Larry Gamache, communications director at Carfax. "The 'Carfax for Dealers' app now puts the power of this information in the palm of your hand. And, you can run as many reports as you need through the app if you're on the Unlimited Carfax Reports Program for dealers."

An Android version of the 'Carfax for Dealers' app is coming soon.

To download the app for iPhone, visit http://itunes.com/apps/CARFAXInc/CARFAXforDealers.

Carfax experts will be demonstrating the new app during 2011 NADA Convention and Exposition at Booth #208 South. Interested dealers not attending the convention are encouraged to contact their Carfax Account Manager or call (800) 274-2277.