EUGENE, OR - Brasher’s Northwest Auto Auction has been named Bank America’s 2010 Specialty Auction of the Year. The award continues a winning tradition at Brasher’s Northwest Auto Auction, which has received regional and/or nation recognition from Bank of America six times since 2002.

“It is a thrill for all of us at Brasher’s Northwest Auto Auction to be named the top auction in the country for Bank of America,” said auction general manager Lisa Larkin. “Our dedication to superior service is more than just a slogan: we work hard to prove to our customers that our auction is their best choice for remarketing cars and trucks, RV’s and specialty units. When those efforts differentiate us not only from other auctions in our area, but from all other auctions in the country with a customer like Bank of America, we know that our hard work is being recognized and bringing results on the auction block.”

“Brasher’s Northwest Auto Auction has a cohesive team that truly cares and welcomes feedback. The auction is constantly looking for ways to improve the process both for the seller and the buyer,” said Janelle Jones, Bank of America auction representative. “This sale executes every month without a hitch, drawing buyers from all across the map. The team is dedicated to working hard for Bank of America”.

Bank of America takes five key areas into consideration when determining its Auction of the Year: marketing, customer service, sales, operations and reconditioning.

Bank of America is a featured consignor at the “World Famous” Specialty Auction held at Brasher’s Northwest Auto Auction on the 2nd Wednesday of every month. The event, which is the largest in the West, features more than 500 RV Marine & PowerSport units, all running through the auction arena and across the auction block. Brasher’s Northwest Auto Auction also offers a dealer consignment sale every Wednesday, and an RV sale on the 2nd and 4th Wednesday of the month.

Brasher's Northwest Auto Auction has been named a top auction for Bank of America six times in nine years: in 2002, 2005, 2006, 2007, 2008 and 2010. It is also a four-time winner of ARI's Auction of the Year Award, and a two-time winner of Capital One's Auction of the Year Award for the Northwest Region.