Brasher's Cascade Hails Return of Honda Financial
INDIANAPOLIS – Brasher's welcomed Honda Financial Services back to the Cascade Auto Auction in Portland Oregon on January 6th with a New Year's kick-off sale.
INDIANAPOLIS – Brasher’s welcomed Honda Financial Services back to the Cascade Auto Auction in Portland Oregon on January 6th with a New Year’s kick-off sale. The auction gave away promotional gifts to Honda buyers, including Honda jackets, hats, and other clothing items. Special vehicle financing incentives were also offered by the auction on Honda Financial Services vehicles at the sale.
“Our buyers are thrilled to see regularly scheduled Honda sales return to the Cascade Auto Auction,” said Cascade’s general sales manager Rob Wassom, explaining that Honda Financial Services will run at Cascade every other week beginning January 6th. “It has been some time since Honda has run a sale in the Pacific Northwest, and there’s great demand for Honda vehicles. We expect to continue seeing enthusiastic crowds and very active bidding at each successive Honda Financial Services sale.”
Wassom indicated that Brasher’s Cascade Auto Auction recently opened a seventh lane of auction selling in preparation for the return of Honda Financial Services.
“With Honda coming on strong with between 300 and 400 vehicles per month, we felt the time was right for expanding our auction arena,” said Wassom. “Our dealers have been looking for additional space to sell their vehicles at our facility, and they’ve responded very favorably with increased consignments and vehicle sales.”
More Operations

Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →
The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport
Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value
The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.
Read More →
CAR2026 in Two Words: Velocity, Value (Part 1)
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
CAR 2026: Get the Wall Street Update on the Key Players in Remarketing
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →