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Brand Spankin' Used Allows Chrysler Group Five Star Dealerships to Achieve Higher Standards with CPOV

AUBURN HILLS, MI – To help a salesperson effectively present the features and benefits of a Brand Spankin Used certified pre-owned vehicle (CPOV), DaimlerChrysler currently offers onsite CPOV training at Five Star dealerships free of charge, as well as training at off-site venues.

by Staff
December 29, 2005
2 min to read


AUBURN HILLS, MI – To help a salesperson effectively present the features and benefits of a Brand Spankin Used certified pre-owned vehicle (CPOV), DaimlerChrysler currently offers onsite CPOV training at Five Star dealerships free of charge, as well as training at off-site venues. Ultimately such a program leads to better gross and return-on-investment, higher closing ratios and increased owner loyalty along with happier salespeople, managers, and dealers.

"Certified used vehicles represent the fastest-growing niche within the used-vehicle industry," said Gary Dilts, Chrysler Group senior VP - Sales. "We simply cannot afford not to be in the game. Chrysler Group's CPO vehicles drive showroom traffic and add to the value of the franchise."

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Also, innovations in technology such as the Used Vehicle Total Order Planning System (U-TOPS) now enable CPOV dealerships to get the most in-demand products at the best prices. U-TOPS was specifically developed by Chrysler Group dealers for Chrysler Group dealers. The system gives dealers first-priority access to DaimlerChrysler's used-vehicle inventory portfolios, while improving a dealership's ability to buy and sell used vehicles to other dealerships.

Access to certifiable inventory has been fundamental to CPOV dealer success. U-TOPS has helped CPOV dealerships increase used-vehicle gross profit by an average of 17 percent while reducing over-aged inventory by 20 percent. Additionally, U-TOPS decreases inventory age by an average of 14 days while raising the annual inventory turn rate by 20 percent.

For a vehicle to be certified under the Chrysler Group's used-vehicle program, it must be a 2000 through 2006 model pre-owned vehicle with less than 65,000 miles and pass a 125-point inspection. Chrysler Group's CPO vehicles are backed by an 8-year/80,000-mile powertrain limited warranty, a three-month or 3,000-mile Maximum Care warranty, 24-hour, 365-day full roadside assistance, $35 per day rental car allowance and a Carfax vehicle title history report.


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