Bobit Business Media (BBM) announces its rebranding initiative capitalizing on its expanded role as a comprehensive media and marketing solutions partner for B2B companies.
BBM makes a strategic shift from positioning itself as a data intelligence company to being a multifaceted business media partner with forward-thinking approaches for B2B and B2X.
Photo: Bobit Business Media
Bobit Business Media (BBM) announces its rebranding initiative capitalizing on its expanded role as a comprehensive media and marketing solutions partner for B2B companies.
You'll best recognize BBM as the brand behind publications you know and trust, like Work Truck, Automotive Fleet, Heavy Duty Trucking, Government Fleet, and more.
With a trusted name and a stellar industry reputation, Bobit Business Media is advancing with a bold new look that reflects their expanding media presence into streaming content, short-form and long-form B2B video, and brand-new data driven marketing solutions – spotlighting their commitment to driving the future of B2B media. BBM will continue producing creative strategies with impactful content while helping businesses grow and succeed in an ever-changing media landscape.
BBM makes a strategic shift from positioning itself as a data intelligence company to being a multifaceted business media partner with forward-thinking approaches for B2B and B2X. BBM is building on its legacy of providing trusted industry insights while focusing on new media channels that translate into connecting with today’s multi-generational B2B audience now including millenials and generation Z decision influencers and decision makers.
As part of BBM’s bold new direction, they will launch multiple cutting-edge video channels that include weekly news briefs, scripted and unscripted content, and a seamlessly integrated content-based pay-per-click marketing tool. With these new channels, BBM will generate content that is engaging and accessible for end-to-end consumers while also curating content specific to each business’ needs.
Have questions? Ask Bibi today!
Bobit Business Media (BBM) is a business-to-business media and marketing solutions company that helps market leaders connect, thrive, and stay ahead of market trends. With a keen understanding of their clients’ needs, BBM delivers tailored marketing strategies, industry events that foster collaboration, and a range of media solutions designed for business expansion.
Backed by decades of industry expertise and trusted brands, BBM remains a trailblazing leader – challenging the norm while providing the tools and insights businesses need to thrive in a rapidly shifting B2B landscape.
Originally posted on Work Truck Online
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
The Association, dedicated to advancing the remarketing phase of the vehicle lifecycle, held its kick-off meeting on April 16 at the 2026 Conference of Automotive Remarketing (CAR) in Cleveland.
Read More →
Franchised and independent dealers had a total of 1.95 million used vehicles in stock in March, the lowest on record in the current data set.
Read More →
The fleet sector is performing stronger than last year, outpacing the rental and government fleet sectors.
Read More →
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
Read More →
Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.
Read More →
New EV sales declined year over year in February while used EV demand rose, as prices fell and inventory tightened across both segments.
Read More →
The company has processed more than 10 million pounds of EV battery black mass, highlighting growing demand for recycling and lifecycle management as more electric vehicles enter the used market.
Read More →
A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.
Read More →
Solid demand at Manheim auctions with higher sales conversion rates indicate an appetite from dealers to buy.
Read More →
