ATLANTA – www.AutoTrader.com/ consumer traffic numbers increased in March after continued month-over-month growth. Visitors hit an all time high of more than 11.4 million, up 28 percent over March of last year. Additionally, vehicle searches were up 31 percent and searches for certified pre-owned vehicles hit an all time high and were up 51 percent.

"Our NCAA basketball sponsorship on CBS, our new partnership with Yahoo! Autos, a significant online advertising campaign, and a strong presence on sites such as Google and Overture keep AutoTrader.com top of mind for consumers," said Chip Perry, president and chief executive officer, AutoTrader.com. "Our new consumer Power Search feature also gives visitors a more flexible and powerful way to find a car on the site and demonstrates our commitment to consumer satisfaction and nationwide advertising."

In order to deliver the Internet's largest audience of in-market car shoppers to its advertisers, AutoTrader.com has optimized and expanded its partnership approach to repeatedly reach car buyers through a variety of media. The company has partnerships with online brands Yahoo! Autos, AOL, www.Edmunds.com/, www.Univision.com/, and the Internet Broadcasting Systems Network of Sites (IBS), bringing increased exposure to all its 2.6 million vehicle listings from 40,000 dealers and 250,000 private owners.