ATLANTA – www.AutoTrader.com/ saw traffic numbers increase in January after continued month-over-month growth. Visitors hit an all-time high of more than 9.6 million, up 31 percent over December. Additionally, sessions were up 29 percent and page views up 23 percent. Searches of certified pre-owned vehicles were up 56 percent during the same time period.
AutoTrader.com's partnership approach to repeatedly reach its target audience through a variety of media reinforces AutoTrader.com's brand. The company has partnerships with online brands Yahoo! Autos, AOL, Edmunds.com, Univision.com, and the Internet Broadcasting Systems Network of Sites (IBS), bringing increased exposure to all its 2.6 million vehicle listings from 40,000 dealers and 250,000 private owners.
