ATLANTA -- AutoTrader.com announced their national account advertising group now reports to Hal Greene, senior vice president of sales. The new structure is designed to make it easier for dealers, ad associations, and automakers to do business with the online classified automotive marketplace.

Greene is charged with streamlining sales strategies and operations to optimize the customer experience for both dealers and automakers. Matt McKenna, general manager of national account sales, will now report directly to Greene, and continue to build and manage new and existing relationships with OEM and non-automotive advertisers.

Greene joined AutoTrader.com´s sales department in 1999 when the company had a handful of salespeople; there are now 450. He has overseen the expansion of paying dealer accounts from a few to more than 11,000, and has created six fully staffed regional offices.

Reporting to Greene are Regional Vice Presidents Alan Smith and John McCormick, as well as Vice President of Sales Operations Beth Jordan. Greene´s most recent position with AutoTrader.com was vice president of dealer sales. Greene will continue to report to Jim McKnight, chief operating officer.