AutoTrader.com Unifies Dealer and National Account Sales Efforts
ATLANTA -- AutoTrader.com announced their national account advertising group now reports to Hal Greene, senior vice president of sales. The new structure is designed to make it easier for dealers, ad associations, and automakers to do business with the online classified automotive marketplace.
ATLANTA -- AutoTrader.com announced their national account advertising group now reports to Hal Greene, senior vice president of sales. The new structure is designed to make it easier for dealers, ad associations, and automakers to do business with the online classified automotive marketplace.
Greene is charged with streamlining sales strategies and operations to optimize the customer experience for both dealers and automakers. Matt McKenna, general manager of national account sales, will now report directly to Greene, and continue to build and manage new and existing relationships with OEM and non-automotive advertisers.
Greene joined AutoTrader.com´s sales department in 1999 when the company had a handful of salespeople; there are now 450. He has overseen the expansion of paying dealer accounts from a few to more than 11,000, and has created six fully staffed regional offices.
Reporting to Greene are Regional Vice Presidents Alan Smith and John McCormick, as well as Vice President of Sales Operations Beth Jordan. Greene´s most recent position with AutoTrader.com was vice president of dealer sales. Greene will continue to report to Jim McKnight, chief operating officer.
More Operations
FLD Promotes Three Executives in Leadership Changes
FLD has promoted three longtime executives, naming Gary Mott CEO, Richard Mallek president, and Ron Sanders managing partner.
Read More →
CAS Automotive Launches Remarketing Service for Damaged, Surplus Equipment
Damaged Equipment expands CAS Automotive’s vehicle remarketing model to commercial equipment, targeting fleet operators, insurers, equipment dealers, and rental companies.
Read More →
Fleet Sales Hold Steady as Commercial Gains Offset Rental Decline
Commercial and government fleet sales increased through July 2026, offsetting most of the decline in rental volume and leaving combined comparable fleet sales 0.5% above the same period last year.
Read More →
Personnel Update: BrickHouse GPS, PRO-VISION, Auto Driveaway, and Proaction
Check out the latest must-know fleet personnel updates from the last couple of months.
Read More →
What Comes Next for Auto Driveaway?
A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →