AutoTrader.com Title Sponsor of ESPN's Drive Series
ATLANTA – AutoTrader.com has renewed its second season as title sponsor of the ESPN's Drive television series-documenting highlights from four of the most prestigious U.S. auto shows and its official sponsorship of the Los Angeles Auto Show, Dec. 1-10, 2006.
ATLANTA – AutoTrader.com has renewed its second season as title sponsor of the ESPN’s Drive television series-documenting highlights from four of the most prestigious U.S. auto shows and its official sponsorship of the Los Angeles Auto Show, Dec. 1-10, 2006.
The first episode of AutoTrader.com DRIVE will feature highlights from the Los Angeles Auto Show and will air on ESPN2 Jan. 7 at 11 a.m. ET. Three additional installments of DRIVE, showcasing the Detroit, Chicago, and New York auto shows, respectively, will follow in 2007.
AutoTrader.com DRIVE, produced by High Impact Television (HIT), will air on both ESPN and ESPN2 and will provide viewers an inside look at new vehicle introductions in 2007, along with expert reviews, test drives, and the latest in new automotive trends and technologies, including alternative fuels. New this year, the show will be presented in high definition and the television audience will also be invited to visit www.autotrader.com/drive to view additional footage from the auto shows and learn more about the newest-model vehicles on the road in 2007.
Now in its fifth season of the show, ESPN and AutoTrader.com introduce Tore Dietrich as host of the AutoTrader.com DRIVE series. With more than 1,000 auto show new-car introductions, Dietrich brings more than 12 years of auto show experience to the program.
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