ATLANTA – www.AutoTrader.com announced a sponsorship of several National Hispanic Automotive Consumer Advocacy's (NHACA) dealer networking and marketing events in Houston, and continuing in Dallas (February 23), Chicago (March 23), and South Florida (April 13).

To help dealers reach the important and growing Hispanic market segment in the U.S., AutoTrader.com sales managers from each of the conference locations will present information on demographics, Internet use, preferences, and culture of the Hispanic community.

NHACA, a non-profit that provides automotive information to Hispanic consumers in the U.S., will be holding the events at over 20 cities across the U.S in 2006.