AutoTrader.com Renews Exclusive Partnership with Univision.com
ATLANTA - AutoTrader.com and Univision Online, Inc., have announced the continuation of their partnership. The new multi-year agreement provides the Hispanic community with online automotive shopping and selling resources on Univision.com.
ATLANTA - AutoTrader.com and Univision Online, Inc., have announced the continuation of their partnership. The new multi-year agreement provides the Hispanic community with online automotive shopping and selling resources on Univision.com.
Under the agreement, AutoTrader.com continues to be the exclusive new and pre-owned vehicle resource on Univision.com. AutoTrader.com’s tools and features, which include direct links to over 3 million vehicle listings, are prominently placed on Univision.com and its local Web sites and classifieds section.
For the first time ever, AutoTrader.com will feature customized promotional videos that can be accessed from Univision.com's local city Web sites. This local coverage allows AutoTrader.com to reach Hispanics in their city as they navigate through the decision-making process during their car-shopping experience.
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