ATLANTA – AutoTrader.com has launched its 2007 dealer solutions feature offerings, which annually deliver products and services to dealers to drive qualified buyers to their dealerships. This year’s dealer solutions include a multimedia center, vehicle brochure, reduced price indicator, integrated vehicle valuation, and new-vehicle specials. The new features improve the site’s “Find Your Dealer” function for locating a dealership.
The multimedia center allows dealers to upload audio-visual components — from television and radio commercials to visual tours of the showroom and personal comments from dealership managers — to accompany their AutoTrader.com vehicle listings and introduce both their dealership and vehicles to the more-than 11 million monthly visitors to the Web site.
The vehicle brochure eliminates disparate paperwork for car-shoppers and is a customized print brochure dealers may use for both used and certified pre-owned vehicles and includes photos, maps, directions to the dealership, and Carfax vehicle history report capability, all in one customized print document. The brochure can also include detailed information on a manufacturer’s certified pre-owned program.
Another offering, the reduced-price indicator, sends vehicle price and discount alerts. A price accompanied by orange text labeled “Reduced!” is displayed next to the vehicle’s listing price and helps dealers move more inventory.
AutoTrader.com will also now offer dealers the opportunity to include an integrated vehicle valuation function with its vehicle listings through NADAguides.com’s vehicle valuation information. The tool delivers dealers a more informed, price-aware shopper while ensuring dealers offer fair vehicle prices.
Also new to AutoTrader.com’s 2007 dealer solutions, and available to dealers in March, are new vehicle specials, which highlight dealer specials in real-time. The specials highlight current and time-sensitive incentives on particular vehicles, such as rebates, coupons, special financing offers, and e-mail notification of vehicle specials and offers from dealers.
