ATLANTA – AutoTrader.com will award $10,000 towards the purchase of a vehicle found on its website to the grand prize winner of LifetimeTV.com’s “Smart Wheels Sweepstakes.” The sweepstakes will run through July 1 and is an element of AutoTrader.com's 2006 media partnership with Lifetime.
The television network will also host “Be a Smart Car” presented by AutoTrader.com on its Web site through the end of July. Both the sweepstakes and online car-buying guide are designed to target Lifetime's female-skewed audience. Lifetime has produced 15-second television vignettes, which the network will air throughout its June programming, to further publicize the sweepstakes.
