ATLANTA – AutoTrader.com has promoted Jim Franchi and Mance Irvin to vice president, product management and program management, respectively.

In his new role, Franchi will lead the team that ensures AutoTrader.com visitors have a positive experience, while providing advertisers an opportunity to present contextual messages. Franchi joined AutoTrader.com in 2003 as director, Product Management. His experience prior to joining AutoTrader.com included director of Strategic Services for Organic, Inc. and manager in Revenue Enhancement Services for Arthur Andersen Business Consulting.

Irvin has more than 15 years experience in project and initiative leadership and business processes and previously was director of Program Management at AutoTrader.com. In his new role, he will ensure the execution and coordination of enterprise-wide initiatives. He also joined the company in 2003, and previously served as senior manager at Deloitte Consulting, LLC.