ATLANTA — AutoTrader.com has launched its Keyword Search and Features Checklist functions. The new features customize the car-shopping process and make it easier for consumers to find the exact car of their choice.

Eleven specific features are now available for selection in the search form, such as 'moon roof,' 'handicapped accessible,' and 'leather interior,' ensuring the vehicles listed in the search results match specific features. Additionally, Keyword Search provides an open search field allowing shoppers to further narrow the scope of their vehicle search. For example, searches can be narrowed to vehicle series and class using the Keyword Search field.

Once visitors to AutoTrader.com enter a ZIP code in "Find Your Car," they are given the option to “View more search criteria.” This reveals an expandable search form with Features Checklist and Keyword Search fields.

The new features work with My AutoTrader.com — a recently launched “shopping cart” that allows users to save searches of their favorite vehicles. This makes personalization of the site quick and easy, allowing shoppers to come back in the middle of their search and pick up where they left off.