AutoTrader.com Becomes Title Sponsor for the Fourth Season of ESPN's Highly-Rated 'DRIVE' Series
ATLANTA – AutoTrader.com has announced it is the new title sponsor for the "DRIVE" series (formerly "Road Trip to the Auto Shows"), produced for ESPN and now in its fourth season. The shows will feature highlights of the 2006 L.A., Detroit, Chicago, and New York auto shows. The television show began airing on ESPN Feb. 18 at 6 p.m. ET.
ATLANTA – www.AutoTrader.com has announced it is the new title sponsor for the "DRIVE" series (formerly "Road Trip to the Auto Shows"), produced for ESPN and now in its fourth season. The shows will feature highlights of the 2006 L.A., Detroit, Chicago, and New York auto shows. The television show began airing on ESPN Feb. 18 at 6 p.m. ET.
The show has taken on a new moniker to represent the changes in this season's coverage. With a combined 132 new vehicle introductions at the four shows, "AutoTrader.com DRIVE" will serve as television's automotive showcase. Produced by High Impact Television (HIT), "AutoTrader.com DRIVE" will capture all the excitement at each of the auto shows, giving ESPN viewers an inside look into the nation's most important auto show events, including sneak peeks at the newest vehicles, expert test drives, and custom aftermarket products.
Now in its fourth season, ESPN brings back TV host, veteran automotive expert, and former Motor Trend Editor-in-Chief, C. Van Tune. Tune brings more than 20 years of automotive expertise to ESPN viewers.
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