AutoTrader.com Announces Biggest Media Buy to Date
ATLANTA – AutoTrader.com has announced a multimillion-dollar media buy that extends across 11 different networks and will run more than 1,900 spots from now through September. AutoTrader.com will also advertise on over 90 billboards, featuring many of the primetime television programs they're sponsoring.
ATLANTA – AutoTrader.com has announced a multimillion-dollar media buy that extends across 11 different networks and will run more than 1,900 spots from now through September. AutoTrader.com will also advertise on over 90 billboards, featuring many of the primetime television programs they're sponsoring.
In addition to running AutoTrader.com commercials, stations will also feature promotions and sweepstakes, vignettes, online extensions, and brand integration in programs. The 11 networks and the respective sponsorships, promotions and/or sweepstakes include: ABC, sponsoring Jimmy Kimmel Live!; CBS, sponsoring NCAA Championship; The Late Show and The Late Late Show; Comedy Central; National Car Care Month vignettes; ESPN/ESPN2, sponsoring NFL Draft Special and Inside the Numbers; Fox Sports Net, The Best Damn Sports Show Period audience member to receive money toward purchase of a car and presenting sponsor of First Dibs; FX, AutoTrader.com night sponsoring King of the Hill; That 70's Show and a movie; Lifetime, consumer sweepstakes, vignettes and AutoTrader.com Buying Guide on LifeTimeTV.com; MTV, Pimp My Ride promotion, winner will choose car from AutoTrader.com and MTV will have the car "pimped-out"; NBC, sponsoring The Tonight Show, Late Night, season finales of Crossing Jordan and My Name is Earl, series finales of West Wing and Will & Grace; TBS, advertising in top shows and movies; TNT, sponsoring Stephen King's Nightmares and Dreamscapes with an online trivia promotion and TNT NBA Playoff Fantasy game.
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