ATLANTA – AutoTrader.com set new site records following advertising placements with the NBA All-Star Game in Las Vegas. The site experienced lifts in traffic, page views and sessions, breaking highs set only a few weeks ago. Page views for the day totaled more than 17 million and sessions were over 900,000. Total searches increased 5 percent over the end of January and showed increased interest in not only the used segment of cars on the site, but also in new and certified pre-owned vehicles as well.

Additionally, Feb. 23, was the company’s highest traffic day ever with more than 739,000 unique visitors in a single day and traffic at the end of January was up 18 percent over 2006. This is attributed to the company’s overall brand presence and industry leading online distribution partnerships, which include Yahoo!, Edmunds, NADA Guides, AOL Autos, and Univision. AutoTrader.com recently launched a new advertising spot, entitled “Armada.”

AutoTrader.com’s inventory also continues to grow. Each day, there are more than 3 million vehicles listed on the site, according to the company.