ADESA & Toyota Launch New Dealer Direct Website
CARMEL, IN - ADESA and Toyota Financial Services (TFS) announced the launch of the online auction platform, the new Dealer Direct.
CARMEL, IN - ADESA and Toyota Financial Services (TFS) announced the launch of the online auction platform, Dealer Direct. Toyota Financial Services has partnered with ADESA on its Dealer Direct site for eight years.
“We have created a one-stop solution for our Toyota and Lexus dealer customers by fully integrating each step of the lease-return process on a single site,” said Jason Ferreri, ADESA vice president of e-business, sales and operations. “Thanks to the hard work of both the TFS Remarketing team and our dedicated e-business team, the new Dealer Direct is a powerful channel for sourcing, managing and purchasing inventory.”
Dealers agree. "The new Dealer Direct is very user friendly," said Tom Montilli from Penn Toyota in Long Island, New York. "It is definitely faster than the old site, and I love the Carfax function. It gives us an edge when we bring cars in off lease."
Mike Schmit from Lexus of Roseville in Roseville, California, also shared, “I really like the Buy Now feature and the new condition reports are great! I love the functionality in the CR to allow you to drill into the pictures and take a closer look at parts of the car.”
The new Dealer Direct includes new features and enhanced functionality, including:
Quick and easy, 24/7 grounding
Buy Now feature for 24/7 vehicle purchasing
Grounding and Purchasing all on one website
Convenient electronic funding and payments
TFS/LFS floorplan financing
24/7 Watchlist notification tracks vehicles of interest
Purchase Performance benchmarking feature
“The input and feedback of our dealers directly influenced the new website design and content,” said Mike Reid, national remarketing manager for TFS. “Our tagline really says it all, ‘Simplified Processes…Maximized Results.’ I’m confident the new Dealer Direct will give our dealers a competitive advantage in the upstream environment.”
Dealer Direct is a dedicated online auction platform that provides Toyota and Lexus dealers with the opportunity to purchase quality, off-lease vehicles Toyota Financial Services and Lexus Financial Services before they are moved to physical auctions.
More Operations

FLD Promotes Three Executives in Leadership Changes
FLD has promoted three longtime executives, naming Gary Mott CEO, Richard Mallek president, and Ron Sanders managing partner.
Read More →
CAS Automotive Launches Remarketing Service for Damaged, Surplus Equipment
Damaged Equipment expands CAS Automotive’s vehicle remarketing model to commercial equipment, targeting fleet operators, insurers, equipment dealers, and rental companies.
Read More →
Fleet Sales Hold Steady as Commercial Gains Offset Rental Decline
Commercial and government fleet sales increased through July 2026, offsetting most of the decline in rental volume and leaving combined comparable fleet sales 0.5% above the same period last year.
Read More →
Personnel Update: BrickHouse GPS, PRO-VISION, Auto Driveaway, and Proaction
Check out the latest must-know fleet personnel updates from the last couple of months.
Read More →
What Comes Next for Auto Driveaway?
A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.
Read More →
Manheim Index Shows Used-Vehicle Wholesale Prices Up 2.1% in June
The market is seeing stronger appreciation in older used vehicles this year, and the most affordable segments have been among the year’s best performers.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Stop Remarketing Electric Vehicles Like Gas Cars
The advantages and attributes of electric vehicles are upending the traditional remarketing cycle, requiring fleet sellers to rely on new factors and approaches detailed below.
Read More →
AP Fleet Management Expands Remarketing Program for Commercial Work Trucks
AP Fleet Management expanded its commercial vehicle remarketing program with dedicated resale services and an online marketplace for used work trucks.
Read More →
Used EVs Strengthen Overall Electric Vehicle Market
The latest sales data point to several reasons for the divergent trends in new and used EVs that can factor into fleet cycling decisions.
Read More →