ADESA, a business unit of KAR Auction Services, announced that John Hoctor has been named senior vice president of strategic initiatives.

In this role, Hoctor will oversee ADESA’s online dealer-to-dealer efforts, including both Dealer Connect and TradeRev in the United States, with a key focus on strategic growth initiatives in the dealer-to-dealer space.

“This positions us to further develop the online dealer-to-dealer aspect of our business and provide technology solutions for our dealer customers, as we’ve shown with our investment in TradeRev,” said ADESA CEO and President Stéphane St-Hilaire. “John will leverage ADESA’s strong online presence and physical auction footprint to expand TradeRev’s reach and share this cutting-edge technology with even more customers—faster. So, more sellers can use this innovative tool to access real-time appraisals and bids for their trades, and more buyers can purchase retail trade vehicles instantly.”

TradeRev is a secure, online automotive remarketing system where dealers can launch and participate in real-time vehicle auctions at any time from their mobile devices or desktop. ADESA acquired a 50 percent stake in TradeRev in August of 2014.

Hoctor will also maintain his current responsibilities with ADESA-subsidiary AutoVIN, a leader in vehicle inspection. Under his direction, AutoVIN will further enhance its use of technology to provide comprehensive vehicle inspections and offer efficient, reliable service. Hoctor joined AutoVIN in 2009 as vice president of operations, overseeing all inspection/audit operations, and remains committed to providing the latest solutions to customers for their vehicle inspection needs.

Prior to joining AutoVIN, Hoctor served as the national director of remarketing for World Omni Financial Corp., a division of JM Family Enterprises, Inc. In this position, he led vehicle remarketing and end-of-lease strategies for the lease and retail loan portfolios owned by World Omni, as well as the portfolios of the clients serviced by CenterOne Financial Services.

Hoctor worked in various capacities at JM Family, leading field services, client relations, business development, residual risk management and finance. Prior to joining JM Family, Hoctor spent several years in the retail automotive world at the Maroone Automotive Group and the Esserman Automotive Group, working in all areas of dealership operations. Hoctor holds an MBA from the University of Miami and a bachelor’s degree from Duke University.