ADESA, a business unit of KAR Auction Services, announced that Ronna Webb was named fleet/lease manager at ADESA Dallas. In this new role, Webb will be responsible for start-to-finish processing of a high-volume commercial portfolio.

“Ronna is an industry veteran with a proven track record of innovative performance and mentorship,” said ADESA Dallas General Manager Ken Osborn. “Her ability to envision and execute streamlined operational and administrative processes and inspire strong leadership across all levels will make her a true asset to the ADESA Dallas management team.”

Webb has 27 years of experience in the industry, serving most recently as director of CRM and inside sales for ADESA. She started in 1987 as a block clerk and has served as factory department supervisor, General Motors account manager, factory manager and general operations manager during the years. Webb was honored in 2011 by Auto Remarketing magazine as a member of its annual “Women in Remarketing.”