Vehicle Remarketing Logo

2024 Fleet Sales Flatlined in July

Sales of rental car fleets plummeted last month, sending the year-to-date total to a break-even point.

August 2, 2024
2024 Fleet Sales Flatlined in July

The combined sales for the three fleet sectors in July totaled 147,543 vehicles, down 14% from the July 2023 total of 171,464 fleet vehicle sales.

Graphic: Bobit

2 min to read


Combined commercial, rental, and government fleet sales have collectively glided down for most of this year, resulting in a statistical 0% year-over-year tie as of July 31.

Fleet sales for the first seven months of 2024 hit 1,372,187, barely up from the 1,371,577 vehicles sold during the same period of 2023. The miniscule rise of 610 vehicles registers as a 0% gain. 

Ad Loading...

The monthly fleet sector breakdown of July 2024 versus July 2023 sales is:

  • Commercial Fleets: 68,410 vehicles were sold into commercial fleets in July 2024, compared to 71,414 in July of last year, for a decline of 4.2%.

  • Rental Car Fleets: 54,439 vehicles were sold into rental fleets in July 2024, compared to 78,368 in July of last year, for a drop of 30.5%.

  • Government Fleets: Fleet vehicle sales rose to 24,694 in July 2024 from 21,682 in the same month last year, rising 13.9%. (Note: Apples-to-apples comparisons with government fleet sales are not possible due to one or more OEMs not reporting any sales from month to month. In July Hyundai, Nissan, Subaru, and Toyota did not report any sales to government fleets).

The combined sales for the three fleet sectors in July totaled 147,543 vehicles, down 14% from the July 2023 total of 171,464 fleet vehicle sales.

As OEMs have ramped up post-pandemic vehicle production, more vehicle buyers are coming off the sidelines and are replacing fleet vehicles they held longer than usual in recent years.

"My major observations would be that July was down significantly from last July, so now total fleet sales are dead-even with last year on a year-to-date basis," said Tom Kontos, chief economist at ADESA. "However it's important to note that rental sales are up 5.3%, meaning there will be more off-rental units coming down the pike. This will put downward pressure on wholesale prices, but provide needed supplies of late-model used vehicles."

Ad Loading...

Bobit, owner of Automotive Fleet, Vehicle Remarketing, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers.

Originally posted on Automotive Fleet

More Fleet

Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Fleet Remarketing Association temp logo
Fleetby Chris BrownApril 20, 2026

Launch of Fleet Remarketing Association Signals New Era for Vehicle Lifecycle Value and Data Stewardship

The Association, dedicated to advancing the remarketing phase of the vehicle lifecycle, held its kick-off meeting on April 16 at the 2026 Conference of Automotive Remarketing (CAR) in Cleveland.

Read More →
Line comparisons of used vehicle inventory set in different colors.
Fleetby News/Media ReleaseApril 20, 2026

March Used Vehicle Inventory Falls To Lowest Since 2019

Franchised and independent dealers had a total of 1.95 million used vehicles in stock in March, the lowest on record in the current data set.

Read More →
Ad Loading...
Green and black bar graphs showing March 2025 versus March 2026 commercial fleet sales.
Fleetby Martin RomjueApril 2, 2026

Quarterly, Monthly Commercial Fleet Sales Flying Higher

The fleet sector is performing stronger than last year, outpacing the rental and government fleet sectors.

Read More →
Graphic promoting CAR 2026 roundtables featuring headshots of five speakers and topics including Wall Street trends, fleet data, upfits, fair market value, and AI in remarketing.
Operationsby Chris BrownMarch 31, 2026

CAR 2026: Get the Wall Street Update on the Key Players in Remarketing

From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.

Read More →
Promotional graphic for CAR 2026 panel on data-driven value in commercial vehicles, featuring five industry experts and session details for April 16 in Cleveland.
Fleetby Chris BrownMarch 31, 2026

CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal

Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.

Read More →
Ad Loading...
Chart highlighting February EV sales trends, showing a decline in new EV sales and growth in used EV sales based on Cox Automotive market data.
Fleetby News/Media ReleaseMarch 19, 2026

EV Market Feeling The New Reality Of Steep Losses

New EV sales declined year over year in February while used EV demand rose, as prices fell and inventory tightened across both segments.

Read More →
Technician handling electric vehicle battery components in a recycling facility as Cox Automotive expands EV battery processing and material recovery operations.
Fleetby News/Media ReleaseMarch 17, 2026

Cox Automotive Amasses EV Battery Minerals

The company has processed more than 10 million pounds of EV battery black mass, highlighting growing demand for recycling and lifecycle management as more electric vehicles enter the used market.

Read More →
Graphic promoting a CAR 2026 conference session showing four speaker headshots above the title “What Really Moves Vehicle Value Now — And What Doesn’t” with automotive conference branding
Operationsby Chris BrownMarch 11, 2026

CAR 2026: What Really Moves Vehicle Value Now — And What Doesn’t

A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.

Read More →
Ad Loading...
Blue bar graphs showing a rise in used vehicle categories across the board.

Wholesale Used Vehicle Prices Up In February

Solid demand at Manheim auctions with higher sales conversion rates indicate an appetite from dealers to buy.

Read More →