CARMEL, IN — ADESA announced that Jeff Bescher has been promoted to senior vice president of commercial sales and operations. Bescher will report directly to Bob Rauschenberg, executive vice president of sales and marketing.

“Jeff is a well-respected sales executive with a proven track record with customer relationships,” said Rauschenberg. “He brings a diverse skill set to our management team with a background in auction operations, sales and finance as well as remarketing.”

Bescher added, “I would like to thank my team for their hard work and support. I’d also like to take this opportunity to acknowledge the close working relationship and direct communication between our customers, our sales team and operating management.”

Bescher returned to ADESA in 2007 in the role of vice president of sales. He previously served with ADESA as director of sales, national accounts, from 1995-2005. Bescher has held numerous management positions in the auto remarketing industry, including group vice president, remarketing and fleet services for Emkay, Inc. Other key roles include regional marketing manager for GE Capital Auto Leasing and regional sales manager for Manheim Automotive Financial Services.

Bescher holds a bachelor’s degree from the University of Notre Dame.