IRVINE, CA - Kelley Blue Book (www.kbb.com), is slated to feature a portfolio of dealer solutions to address the changing needs of today's new- and used-vehicle dealerships at the 2007 National Automobile Dealers Association (NADA) convention in Las Vegas, Feb. 3-6.
The company will display local dealer advertising opportunities on kbb.com, vehicle appraisal software, Kelley Blue Book-branded window sticker generation tools, data-syndication services, data sales, inventory-management software, and marketing research.
Currently, Kelley Blue Book pricing and values are used in more than 25,000 dealers across the country, according to KBB.
Kelley Blue Book will feature the following product and service solutions at booth 2545C at this year's NADA conference in Las Vegas: Dealer Showcase Advertising allows dealers to reach local, in-market buyers with advertising and customized lead programs.
KARPOWER and Pocket KARPOWER markets used-vehicle inventory with more than 22 years of up-to-date values, including regional values. With a subscription to KARPOWER, dealers can print co-branded window stickers and the dealer's asking price. LeadDriver is an online solution integrating Kelley Blue Book trade-in values within the dealer's Web site while simultaneously capturing lead information. In addition to the car buyer's contact information, LeadDriver provides the dealer with details on the buyer's trade-in vehicle, its value, and the buyer's new vehicle of interest.Web Syndication tools allow dealers to provide research information directly on the dealership's Web site. Data Syndication tools offer developers the ability to integrate Kelley Blue Book values and branding into their own custom applications. Data available for syndication includes: DigitalLot Solution from CDMdata, Inc., (CDM), enables dealers to book and upload used-vehicle inventory to vehicle marketing Web sites and deletes the vehicle when it is sold. Kelley Blue Book Marketing Research provides data reports offering dealers specific local area shopper information, including dealership perception, reason shoppers consider/avoid a dealership, and important vehicle characteristics/shopping preferences.Local Area Web Analytics provides local vehicle shopper preferences using kbb.com clickstream data. Analyses include top vehicles considered for trade-in and used-car shopper behavior by year/make/model.