The same way Amazon and Netflix serve up personalized suggestions based on past viewing behavior, Manheim is now using client bidding and buying behavior to suggest vehicles on OVE, a digital store within the Manheim Marketplace.
These personalized vehicle suggestions are driven by M LOGIC, a suite of advanced decisioning products from Manheim that bring the power of Cox Automotive data to the remarketing industry.
Dealers will automatically see a curated selection of personalized vehicle suggestions after logging into the OVE home page. Based on the dealer’s recent bidding and buying history, up to 15 vehicles available for sale are displayed in a carousel-style format. The carousel is regularly updated to continually present the most suitable vehicles for each specific dealer. This feature helps dealers discover relevant vehicles more quickly and easily without even having to search.
With 24/7 access to the world’s largest digital inventory, OVE has 130,000 listings daily from commercial and dealer inventory, independent auctions, and Manheim. In addition to seeing adjusted MMR pricing, clients can access condition reports, post-sale inspections and other assurance products to boost buyer and seller trust and confidence in online transactions.
OVE serves 77,000 active users and more than a million monthly visits while handling approximately 650,000 competitive marketplace transactions annually.
Originally posted on Fleet Forward