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Car key fob resting on an auction gavel with text “Sell Smart,” representing fleet remarketing decisions and how resale value is influenced by what buyers can verify.

Digital Cover Features•by Colin Sutherland•February 1, 2026

How Fleets Can Recover Vehicle Technology Value at Resale

Fleets invest heavily in vehicle technology, but that value disappears at resale. Here’s how proof of maintenance and safety can carry forward into remarketing.

Colin Sutherland, CEO of Bobit, introduces the Fleet Remarketing Industry Council, launching at Fleet Forward Conference 2025 and continuing at CAR Conference 2026.

Videos•by Lauren Fletcher•August 20, 2025

Introducing the Fleet Remarketing Industry Council

Fleet Forward Conference will host the first Fleet Remarketing Industry Council, uniting stakeholders to unlock more value from fleet vehicles.