Digital transactions have grown tremendously at XLerate over the last five years, and digital is a key component of its omnichannel, go-to-market strategy.
Columbus Fair Auto Auction stands atop 154 acres and operates an 11-lane arena, reconditioning facility, body shop, and mechanical shop.
Photo: XLerate Group
The XLerate Group (XLerate) said July 12 it recently added Liquid Motors to its arsenal of offerings serving consignors and buyers, both digitally and in-lane, according to a media release.
Liquid Motors is a critical service provider to independent auctions, dealers, marketplaces, and key industry participants.
XLerate CEO Cam Hitchcock said in the release, “We have come to know and trust Liquid Motors and the Liquid Motors team as a critical enabler of our multi-platform digital offering, which has grown explosively at XLerate and many other independent auctions. Michael Daseke and his core team are go-to resources for the auction community, and this team will continue to operate Liquid Motors as a highly independent service provider to auctions, dealers, and other consignors.”
Liquid Motors’ CEO Michael Daseke said, “Becoming part of XLerate met several of our family’s personal and professional objectives. XLerate is a well-respected and innovative group that will invest in Liquid Motors’ technological capabilities while providing Liquid Motors with the independence and confidentiality it needs to be a trusted industry service provider. This is a great outcome for both Liquid Motors, its many customers, and the remarketing industry.”
Chuck Tapp, XLerate’s EVP and chief revenue officer, said, “XLerate will benefit from the deep insight into various digital strategies that Liquid Motors is familiar with given its market visibility. Digital transactions have grown tremendously at XLerate over the last five years, and digital is a key component of XLerate’s omnichannel, go-to-market strategy."
He said the Liquid Motors acquisition will bolster its digital sales capabilities and transform its go-to-market strategy for other business segments. "The Liquid Motors platform allows us to integrate any auction functionality seamlessly.”
Liquid Motors, based in Richardson, Texas, was founded in 2006. XLerate Group is a multi-channel, multi-brand remarketing company that sells from 20 fixed and mobile auction platforms across 11 states and has a significant multi-seller platform presence.
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
Read More →
Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.
Read More →
The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.
Read More →
Winter snowstorms and frosty freeze-overs could not slow down the hot vehicle auction action nationwide in January.
Read More →
The $20 million in Series A funding from Lightspeed will enable Plug to boost supply, develop more technology, and widen wholesale and retail sales channels.
Read More →
The 2026 Fleet Remarketing Award Nominations will close on March 1. The awards recognize industry leadership, highlighted by a new award focused on fleet vehicle value creation.
Read More →
The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.
Read More →
2025 figures show a steady recovery in wholesale vehicle activity this decade.
Read More →
The annual look at most-consumed vehicle remarketing content shows what audiences think mattered the most in the mid-decade year.
Read More →
Within the next six to 12 months, artificial intelligence programs designed specifically for smaller operations will become more affordable, intuitive, and integrated.
Read More →
