The Northern California operation is recognized for setting a standard of excellence for the auction industry.
Ashley Sackett, the fleet lease representative at North Bay, is credited with ensuring condition reports are accurate and managing all the details of the sales process.
Photo: North Bay Auto Auction
Merchants Fleet has recognized North Bay Auto Auction as its Top Overall Auction for 2021, the second year North Bay has led the nation for the fifth largest fleet company in the U.S.
“This award is evidence of the care and attention we devote to our customers," David Aahl, partner and general manager at North Bay Auto Auction, said in a news release. "Lease returns never let up even during the height of the pandemic, and Merchants Fleet has been an important partner during a tumultuous time.”
Aahl acknowledges the role that Ashley Sackett, the fleet lease fepresentative at North Bay, played in the auction’s success with Merchants Fleet. “Ashley provides the boots on the ground for Merchants Fleet, making sure that all areas of quality control are met,” Aahl said. “She touches every vehicle, and it is due to her efforts that we know that condition reports are accurate and that all the details of sale preparation and sale are managed with care.”
North Bay Auto Auction has been handling vehicles for Merchants Fleet since 2015. In addition to winning top honors for the account in 2020 and 2021, the auction also won its Top Line Service Award in 2018.
“Merchants Fleet recognizes its top auction based on service, performance, and a variety of metrics, including timeliness of days to sale and conversion rate,” said Bill Boutwell, remarketing manager for Merchants Fleet. “A group of us determines our annual award recipients, and the decision to name North Bay as our Top Overall Auction was a unanimous one.”
Based in Fairfield, California, North Bay is the only family-owned independent auction in the region stretching from Los Angeles to Seattle. The facility lies midway between San Francisco and Sacramento. Founded in 1993 by Don Morrow, the auction occupies 33 acres near the I-80 corridor, and holds a sale twice weekly: Tuesdays at 4 p.m. and Thursdays at 10 a.m.North Bay Auto Auction is a member of the ServNet auction group.
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