Vehicle Remarketing Logo

North Bay Auto Auction Earns Top Award From Merchants Fleet

The Northern California operation is recognized for setting a standard of excellence for the auction industry.

North Bay Auto Auction Earns Top Award From Merchants Fleet

Ashley Sackett, the fleet lease representative at North Bay, is credited with ensuring condition reports are accurate and managing all the details of the sales process.

Photo: North Bay Auto Auction

2 min to read


Merchants Fleet has recognized North Bay Auto Auction as its Top Overall Auction for 2021, the second year North Bay has led the nation for the fifth largest fleet company in the U.S.

“This award is evidence of the care and attention we devote to our customers," David Aahl, partner and general manager at North Bay Auto Auction, said in a news release. "Lease returns never let up even during the height of the pandemic, and Merchants Fleet has been an important partner during a tumultuous time.”

Ad Loading...

Aahl acknowledges the role that Ashley Sackett, the fleet lease fepresentative at North Bay, played in the auction’s success with Merchants Fleet.  “Ashley provides the boots on the ground for Merchants Fleet, making sure that all areas of quality control are met,” Aahl said. “She touches every vehicle, and it is due to her efforts that we know that condition reports are accurate and that all the details of sale preparation and sale are managed with care.”

North Bay Auto Auction has been handling vehicles for Merchants Fleet since 2015. In addition to winning top honors for the account in 2020 and 2021, the auction also won its Top Line Service Award in 2018.

“Merchants Fleet recognizes its top auction based on service, performance, and a variety of metrics, including timeliness of days to sale and conversion rate,” said Bill Boutwell, remarketing manager for Merchants Fleet. “A group of us determines our annual award recipients, and the decision to name North Bay as our Top Overall Auction was a unanimous one.”  

Based in Fairfield, California, North Bay is the only family-owned independent auction in the region stretching from Los Angeles to Seattle. The facility lies midway between San Francisco and Sacramento. Founded in 1993 by Don Morrow, the auction occupies 33 acres near the I-80 corridor, and holds a sale twice weekly: Tuesdays at 4 p.m. and Thursdays at 10 a.m.North Bay Auto Auction is a member of the ServNet auction group.

More Auctions

Series of colored line graphs showing the recent history of average used listing prices.

Used Vehicle Prices Climb Higher As Sales Pace Slows

The higher prices at used retail reflect strong wholesale values earlier in the spring, particularly for older, more affordable vehicles.

Read More →
Dark blue bar graphs showing percentage gains in average wholesale used vehicle prices

Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices

Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.

Read More →
Blue bar graphs showing wholesale used vehicle price shifts according to vehicle segment.

Wholesale Used Vehicle Prices Slightly Up In April

The Iranian conflict and rising gas prices inject much uncertainty into the future wholesale used vehicle markets, as higher gas prices soak up spendable income from vehicle buyers.

Read More →
Ad Loading...
A manual, traditional logistics dispatch center versus a futuristic AI-driven illustrative diagram of a future logistics operation.
OperationsMay 1, 2026

The Predictive Pivot: How AI and Data Are Redefining Auto Logistics in 2026

AI is no longer a luxury but the baseline for profitability in 2026. Auto haulers that adopt these tools now will quickly outpace those using manual workflows and taking a wait-and-see approach.

Read More →
Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Promotional graphic for CAR 2026 panel on data-driven value in commercial vehicles, featuring five industry experts and session details for April 16 in Cleveland.
Fleetby Chris BrownMarch 31, 2026

CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal

Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.

Read More →
Ad Loading...
A rental car rolling through a UVeye overhead vehicle inspection terminal.
Operationsby News/Media ReleaseMarch 13, 2026

TSD Mobility, UVeye Partner On Automated Vehicle Inspections

The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.

Read More →
Summary table of January auction sales report.
Used Vehicle Valuesby News/Media ReleaseFebruary 9, 2026

Auction Sales Kick Off 2026 In High Step

Winter snowstorms and frosty freeze-overs could not slow down the hot vehicle auction action nationwide in January.

Read More →
Plug's executive team standing in a V-formation in front of several Tesla electric vehicles.
Used Vehicle Valuesby News/Media ReleaseFebruary 2, 2026

Plug Raises Capital To Grow Its Used EV Marketplace

The $20 million in Series A funding from Lightspeed will enable Plug to boost supply, develop more technology, and widen wholesale and retail sales channels.

Read More →
Ad Loading...
CAR awards graphic
Operationsby StaffJanuary 27, 2026

Nomination Deadline Approaches for 2026 Fleet Remarketing Awards at CAR

The 2026 Fleet Remarketing Award Nominations will close on March 1. The awards recognize industry leadership, highlighted by a new award focused on fleet vehicle value creation.

Read More →