Tesla, Ford Attract Most EV Buyers
The Ford F-150 Lightning, which just started deliveries to customers in March and is sold out, was the third most-shopped EV and the seventh overall among electrified vehicles.
The Ford F-150 Lightning, which just started deliveries to customers in March and is sold out, was the third most-shopped EV and the seventh overall among electrified vehicles.
The trend continues to be much worse now than a year ago when prices were notably lower and incentives were higher.
After including dealer and manufacturer fleet sales, the total fleet share of all sales was 14%, up 2% from April 2021's fleet share.
Bidirectional charging ranked highest among electrified truck intenders, with 64% saying they wanted it. The technology can power appliances, tools, and TVs and serve as a generator for a house or even charge another electric vehicles.
Shopper interest in electric vehicles has increased to 66% since January, when gas prices started to rise.
Consumers have paid more than MSRP for each of the last 10 months, whereas one year ago, non-luxury vehicles were selling for more than $1,300 under MSRP.
Fleet share of total sales was 15% in March 2022, up nearly 2% from the March 2021 fleet share, but the number of vehicle sales remained down 11% year over year.
The partnership leverages the wide and deep scalability of the two automotive giants so they can target new EV models to large vehicle segments, including compact crossover utility vehicles.
EV shopping increased the most among non-luxury buyers – those hit hardest by higher gas prices – and for electric SUVs versus cars.
The supply of unsold new vehicles as March opened was about 1.5 million vehicles less than the stock of a year ago and 2.4 million less than in 2020.
Combined sales into large rental, commercial, and government buyers were down 30% year over year in February.
Production will increase with an easing of the chip shortage later this year and sales will rise. Prices will stay high but likely off their records.
But average transaction prices still linger above MSRP as supply holds steady at the same level since Thanksgiving and customer demand remains strong.
Combined sales into large rental, commercial, and government buyers were down 36% year over year in January.
Analysis: The turning point in EV adoption will come as we move beyond early adopters and begin to see mainstream America choose EVs. The full-size pickup segment is where this might well happen.
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