The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
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The Ford F-150 Lightning, which just started deliveries to customers in March and is sold out, was the third most-shopped EV and the seventh overall among electrified vehicles.
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The trend continues to be much worse now than a year ago when prices were notably lower and incentives were higher.
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After including dealer and manufacturer fleet sales, the total fleet share of all sales was 14%, up 2% from April 2021's fleet share.
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Bidirectional charging ranked highest among electrified truck intenders, with 64% saying they wanted it. The technology can power appliances, tools, and TVs and serve as a generator for a house or even charge another electric vehicles.
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Shopper interest in electric vehicles has increased to 66% since January, when gas prices started to rise.
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Consumers have paid more than MSRP for each of the last 10 months, whereas one year ago, non-luxury vehicles were selling for more than $1,300 under MSRP.
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Fleet share of total sales was 15% in March 2022, up nearly 2% from the March 2021 fleet share, but the number of vehicle sales remained down 11% year over year.
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The partnership leverages the wide and deep scalability of the two automotive giants so they can target new EV models to large vehicle segments, including compact crossover utility vehicles.
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EV shopping increased the most among non-luxury buyers – those hit hardest by higher gas prices – and for electric SUVs versus cars.
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The supply of unsold new vehicles as March opened was about 1.5 million vehicles less than the stock of a year ago and 2.4 million less than in 2020.
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