Black Book has partnered with Chicago-based Cars.com to become the company’s official vehicle valuation service.
KALFUS
“Cars.com is a leader in providing consumers with the resources they need during the buying and selling process,” said Black Book’s Jared Kalfus, vice president of data licensing. “We are extremely excited to expand our long-standing relationship with the company to now provide Black Book’s industry-leading vehicle values directly to Cars.com consumers.”
For more than 55 years, Black Book’s vehicle values have been used throughout the automotive industry in every facet of a vehicle’s lifecycle. The company is respected not only for the accuracy of its values, but also the time-tested methodology around how data is collected and reported. Cars.com customers will now have the benefit of leveraging the same Black Book valuation used by car dealers nationwide when pricing their vehicle.
“Accurate vehicle values serve as an important guide for consumers navigating the vehicle selling and trade-in process,” said Barbara Mousigian, vice president of product for Cars.com, an automotive digital marketing company and car-shopping site. “We know Cars.com’s 30- million-plus monthly visitors will be able to count on the trusted name of Black Book during this critical part of the car shopping process, and we’re proud to join forces.”
For more information, visit www.blackbookauto.com or www.cars.com.
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