The Greater Milwaukee Auto Auction has named its new general manager 

Veronica Kireem was named the auction's GM in July, and has 25 years of automotive experience, including time in corporate, dealership, and auction roles. 

“Her background and leadership abilities are ideal for our dealer-serving team. As a business that welcomes all dealers to attend weekly in-lane or online, we’re thrilled to have someone with such extensive dealership experience on board,” GMAA founder and president Kristie Letizia said in a release.

Kireem's earlier experience also includes leadership posts in new-vehicle sales, licensing, and finance.

“Greater Milwaukee’s dealer focus is ideal for me to leverage the skills I’ve acquired over my career,” Kireem added.

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