Studies show the importance of brand strength, which is true in the full-size pickup truck segment where brand loyalty often runs deep and fierce.
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The Ford F-150 Lightning, which just started deliveries to customers in March and is sold out, was the third most-shopped EV and the seventh overall among electrified vehicles.
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Bidirectional charging ranked highest among electrified truck intenders, with 64% saying they wanted it. The technology can power appliances, tools, and TVs and serve as a generator for a house or even charge another electric vehicles.
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