MT. ARLINGTON, NJ - The International Automotive Remarketers Alliance (IARA) announced that Liquid Motors, Inc. is the newest IARA member. 

Matt Marks, executive director for the IARA, said he is pleased to welcome Liquid Motors, Inc as a new IARA member and looks forward to working with them and having them strengthen the technology core of the IARA.                                                                                                                    

“We would like to thank the IARA for approving our application for membership. The IARA has been instrumental over the years in being a resource for the remarketing industry to learn more about how technology can help it become more efficient. Being an innovative automotive technology company we hope that our membership will help us learn more about how we can bring the efficiencies we have developed over the years to this side of the industry we have served for over 7 years.” said Greg Lubrani, COO of Liquid Motors.

About Liquid Motors (                                                                      

Liquid Motors Inc., a Dallas, Texas based corporation, offers the automotive industry comprehensive Internet marketing solutions designed to maximize lead generation. For automotive dealers we provide a variety of software and services that create competitive advantages by generating and capturing more cost effective Internet leads by utilizing a variety of online channels. These include no-cost online classifieds, eBay Motors, leading pay classifieds and dealer websites. Our success comes from the implementation of strategic integration, pricing analysis, compelling multimedia, and search optimization and marketing. After several years of developing world class products on the retail side we engaged the remarketing industry and now offer products to help dealers, remarketers, and auto auctions become more efficient in selling vehicles through online wholesale channels. Our products streamline the listing process and allow our customers to gain maximum exposure for their vehicles simultaneously on the major online wholesale channels. Liquid Motors strives to bring innovative technology to all segments of the automotive industry.                                                              

About the IARA (                                                                                                                                                                                                                                                     The IARA was created in 2001 in response to a realization by several vehicle remarketing organizations that this multi-billion dollar per year industry had no direct representative organization. The IARA conducts two semiannual Roundtable industry meetings, one of which is in conjunction with a national remarketing conference. Further information is available at

It is the primary purpose of the IARA to provide a forum in which members are able to maximize remarketed vehicle portfolio values. Functions include:

  • Facilitate standardization of processes within the industry.
  • Provide a medium to facilitate joint initiatives among Alliance members.
  • Develop performance measurements for the industry.
  • Provide a forum for sharing ideas, knowledge, and best practices.
  • Encourage and support member adherence to the IARA Code of Ethics.
  • Provide a process of continuing education focused on the support of best
    practices in the remarketing industry.