Leno, an avid automobile collector, has asked Santa Monica auction house Gooding & Co. to sell the car at the Concours, a celebrity-studded collector car showcase.
Leno is using the auction to raise money and awareness for the Fisher House Foundation, a nonprofit organization that provides services and support to the families of wounded American soldiers
Only 500 Prima Ediziones were built to commemorate Fiat’s return to the U.S. auto market in late 2011. This particular car, numbered 00002, is the second new 500 produced for American consumers and the first ever delivered to a customer.
The vehicle is white with a black side stripe featuring a “500” detail and has a special badge on the dash.
The Fiat is expected to raise $25,000 to $35,000 for Fisher House.